Welcome to HCC.

History of Consumer Culture:
Objects, Desire and Sociability

23-25 March 2017, Gakushuin University, Tokyo

Dear Colleagues,

On behalf of the Conference Committee, I would like to welcome you to the History of Consumer Culture Conference 2017. This will be the third conference in the series of our international and interdisciplinary gathering which was launched in 2012.

The programme at this time consists of over thirty papers and three keynote speeches which are to be presented during the two and a half days of the event. Each paper will provide wide-ranging issues, and this variedness in their topics testifies to how much progress has been made into the investigation of the consumer society and culture in historical studies for the last few decades.

Many issues, thoughts, and premises have been addressed in the historical surveys on our topic. One of the crucial views among those is the rise and progress of the consumer society in the early modern world. It started with one premise in mind: the historical importance of the consumer society and culture, and their effect on the Industrial Revolution and modernization of European countries. The results of the survey broadened our views enough to understand how much the places, periods, backgrounds, and behaviour relating to consumer culture could have been diverse. With those phenomena at the earlier stages of economic progress in the western world, we will be able to place the consumer society/culture, and the theory around it at the centre of an economic and social context.

We certainly expect that the papers and speeches will stimulate our thoughts on the issues of the elaborate links between the growth of market and non-market exchange of goods, the emergence of civic and civil social interactions, and the role of luxury consumption, bringing forth new discussions for the next stage of study.

Notes on the venue:

Gakushuin University has a long distinguished history back to the Edo period. In 1847, the Old Gakushuin was established in Kyoto as the educational institution of the Imperial Court. The university is currently located in Mejiro. The area is a part of central Tokyo, but its campus and its vicinity is surrounded by a leafy environment which portrays another aspect of the metropolis. In the area, you will be able to take a look through the windows of antique shops and galleries, which may offer another opportunity of the consuming experience.

Satomi Ohashi

on behalf of the Conference Committee and the Faculty of Economics




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Updated: 2016-05-13